One of our first clientes I-Bank's one of the first propotional activities was on the jogging track.

The planning phase saw 4 of us trying to pin down on an activity that invilved father-child duo for this one.

As activity was chalked out to engage the customers wherein the customers will be contacted on the jogging track, with free fresh juice, & be asked to fill up a form with 5 similarities with his/ her father-child duo & pen down some advice that is being passed on from the Dad. They'll be intimated day 1; and photographed with dad/ child the other day (at the same venue). The prizes will be given alter and be handed over at their homes where sales pitch can be done.

The event was less than succesful; a lot of common, special factors contributed to it which I now like calling lessons. :)

1. A lot of activiteis, strongly including jogging track activity should not spill over on the 2nd day.
2. Especially when the 2nd day is a Sunday.
3. People jog lesser in vacations.
4. An upmarket area also generates strong pull when free juice (oranything) is around.
5. Making people thinkg & write a lot in out-bound activity is a bad idea.
6. Once the events start, regardless of their end results, the operations team gets revved up and gets energized. so it is important to nnot give too much spce between two.
7. Despite everything, do not expect NO response from any society & hang on. You might be in for some surprises at the last moment. An event is never a complete failure.